When it comes to making board shorts, French watersports apparel brand tshOtsh have the heritage credentials to back up their bold style. Founder Fred Diaw – a French boardrider – schooled the industry back in 2007 when he designed the first tshOtsh kitesurfing shorts. When he couldn’t find anything that both performed and looked great doing it – and this guy did his research both on and off the water – he decided to make his own. The simple-but-effective design and bold patterns made waves across the niche French kitesurfing scene. These days they’ve updated the construction to include four-way stretch and quick-dry fabrics. Connection – to the sport, to the scene, to the sea, to their products – is at the heart of tshOtsh. Almost literally: ‘tchoutch’ is what the French call the donkey dick – the bit of harness that keeps a kitesurfer connected to their kite.
A tight-knit collective of boardriders and designers with a cult following, and still based out of their Quimperle workshop in Brittany, tshOtsh create high-quality and great looking board shorts that perform and stay comfy (we nearly slept in them this week). Fully pocketed and with the optional belt – waterproof, of course – you’ll slide effortlessly from the sand bar to the front bar.