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Northern Playground

When Jo Egil Tobiasson ventured into his mum’s basement with a sewing machine, a bottle of whisky and some YouTube tutorials loaded onto his laptop, it might have raised some eyebrows. This Norwegian brand have never done anything by the book, though, from launching their revolutionary Ziplongs base layers to their organic wool collection, and we’re stoked they’ve done things their way.

It’s resulted in some inimitable clothing that’s perfect for managing changing weather in the outdoors, whether you’re skiing in Norway’s mountains or hiking in England’s fells, and Northern Playground have kept their entire operation environmentally friendly along the way. In fact, they’re among the most committed brands we’ve ever had the good fortune to work with when it comes to combating climate change.








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